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MARKETING CAMPAIGN OF THE YEAR - Land Rover
Newsweek
|April 22 - 29, 2022 (Double Issue)
LAND ROVER HAS BEEN supporting volunteer organizations and nonprofits across the world for almost a century. The company’s Defender Above & Beyond Awards are an extension of those efforts, combining the launch of a new vehicle with a marketing campaign that disrupts the traditional way of advertising a model, earning Land Rover Newsweek’s Auto Disruptors Marketing Campaign of the Year honors.
“For the last 70 years, we have a strong legacy of providing vehicles to organizations that are doing good not only for the community but also those that reach around the globe,” Joe Stauble, public relations and communications manager at Land Rover, tells Newsweek. “When we launched the Defender, after a hiatus of about 24 years in the market, it was right around the time that the pandemic was taking place. It was just such a great opportunity for us to give back.”
This story is from the April 22 - 29, 2022 (Double Issue) edition of Newsweek.
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