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Lessons A Marketer Should Learn From A Beggar
Mad About Money
|January 2018
Someone rightly said “Diamonds are rough and ugly before polishing. Though they’re unsightly, this does not reduce their inherent value. Wait until they are polished when you begin to appreciate them.”
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Same goes for the neglected, unheard, unheeded and unanswered beggars. We all have that preconceived notion that if they are beggars, they certainly have nothing to offer. They are the most needy and deprived souls of the society. They run after money and are not bothered about losing self-respect or dignity since they have nothing much to lose.
What if I say their lifestyle, struggle and survival strategies have a lot to teach? By ‘us’, I mean the people working in corporate, for example the individuals taking care of marketing and branding. Apparently beggars are of no significance, but if looked closely, there are a lot to learn from them.
Let us go one by one on the same.
Persistent and resilient
This story is from the January 2018 edition of Mad About Money.
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