Building A Brand

From a small hosiery brand to one of the foremost names in the garment market, Dollar Industries Ltd’s journey has not been easy. Behind its success is a saga of dedication, courage and the confidence to swim against the tide, while focusing on the needs of a globalised world.

- Ritusmita Biswas

THE BIRTHPLACE OF THE INDIAN hosiery industry and the Bengal hosiery industry are incidentally the same— Kolkata. It was Anand Mohan Mukherjee who established the first hosiery factory in the city in 1893 under the name of The Oriental Hosiery Company Ltd. The years have rolled on since, but Bengal retains its importance in the industry. And one name continues to stand tall despite the turbulent phases—Dollar Industries Ltd.

Over the years, the brand has launched a range of premium products with the objective of achieving global excellence in terms of cost, quality and productivity. It has kept the changing trends in mind and is today counted among the top hosiery and garment manufacturing giants in the world.

The beginning

Dollar Industries had a humble beginning. Dindayal Gupta started a company, Bhawani Textiles, in 1972-73. It later became Bhawani Textiles Ltd before being rechristened as ‘Dollar Industries Ltd’ in 2008. This journey, from a small hosiery brand to one of the three top hosiery companies in India, was not an easy one. Dindayal Gupta, the chairman of Dollar Industries Ltd, says, “Our journey has been completed by fulfilling commitments. Our strong commitment is reflected in our rising growth graph.”

The journey