The Next Generation Of Franchising

There are as many reasons for investing in franchises as there are franchise investors. And whether the objective is blending lifestyle with business or maximizing income, franchisers offer opportunities to match almost any motivation.

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Club Pilates is not only the largest Pilates franchise, it’s also the fastest-growing fitness franchise, according to Shaun Grove, president of the Irvine, California-based studio chain.

Club Pilates attracts franchisees with more than just the prospect of growth, however. “The brand is heavily grounded in a sense of community,” adds Kate Doyle-Kwon, vice president of communications and franchise marketing. Franchise locations hold regular membership appreciation and similar grassroots events in studio and in collaboration with other franchise owners at the market level to help franchisees network with other franchisees and connect to local communities, he explains.

Club Pilates has more than 560 open locations, mostly in major metropolitan areas nationwide. “We have been very successful developing most of the major metropolitan markets across the country, and now we are experiencing more growth in the smaller, more rural U.S. markets,” Grove says.