Time For Coffee

Lhings aresstirring in your coffee cup as the world of coffee straddles everything from Organic to artisanal and new fermentation and roasting to speciality versions.

- Bindu Gopal Rao

Hospitality and coffee have an inextricable connection, and hoteliers are making use of this to give consumers nuanced coffee experiences through coffee-based restaurants and standalone spaces that make coffee drinking as fun as fashionable.

INNOVATIONS GALORE

Consumers today want to know more about the origins of their coffee, the roast profiles, taste notes and experiment with different types of coffee formats. These people are also pressed for time with busy lifestyles, so convenience and comfort become essential. Most consumers are looking for better-tasting café-style coffee that can be easily made at home. A welcome change in the world of coffee is a growing consciousness of the need for responsibly sourced beans. Fair trade single-origin brands are becoming a more significant part of the conversations, and with demand for speciality beans growing, coffee subscriptions are also around the corner creating distinctive experiences for connoisseurs. From the Indian market's perspective, there is a very significant and positive change in how coffee is perceived. Consumers have become more aware of what coffee they want to consume and are very specific about their needs because there's a lot more information available on the beans and roasting process.