Allure Of Artificial Intelligence

Artificial Intelligence (Al) is having a moment under the sun with technologies like ChatGPT coming into the limelight, and hospitality is not far behind

- BINDU GOPAL RAO

The emergence of Artificial Intelligence (AI) has brought about a significant transformation in the operations of hotels, restaurants, and other businesses in the hospitality industry. Al has not only improved the overall efficiency of these establishments but has also enhanced the guest experience by providing accurate information in their preferred language.

HOTEL TECH

While the adoption of Al is essential for any hospitality business, it is important to ensure that the technology is used in a way that preserves the essence of hospitality. The emergence of Al tools like ChatGPT (Chat Generative Pre-trained Transformer or ChatGPT is an intelligent chatbot and an app that can answer queries and hold a conversation apart from helping draft mails and simulate a human-like conversation with users) have many use cases across so many sectors including hospitality.

"We, at Seclude, in fact are already utilizing ChatGPT to aid us with research and brand collateral development to the extent that this response has been developed with the use of Al. Taking that into context within the hospitality industry, individuals in sales, revenue management, guest analytics marketing, design, customer service, IT-related jobs connected to hospitality may be enhanced or affected depending on the role and its integration. Open AI platforms such as Dall E 2 and ChatGPT 4 can be amazing assets to improve productivity. However, tools such as an Al-powered customer service bot, servers, or front desk robot can never replace actual human connection in terms of personalized service and truly understanding guest needs. We are already seeing the use of Al-enabled voice assistants in rooms and they are changing the way operations are conducted today in terms of automation and repetitive tasks," says Ramit Sethi, Founder, Seclude Hotels.

CHATBOT CHATTER