Designs On Beauty

Kama Ayurveda Is 15 Years Old. But Co-Founder Vivek Sahni Believes It’S An Idea Whose Time Has Just Come.

- Paramita Chatterjee

Even though Kama Ayurveda was launched in 2002, its co-founder Vivek Sahni likes to call it a startup. “We just recently got serious about the business,” he tells Forbes India in his tastefully done-up cabin at the Kama office, nestled in a residential colony in central Delhi. “The original idea wasn’t to mint money from the brand.”

Sahni, an alumnus of Parsons School of Design, New York, had set up a graphic design company, Vivek Sahni Design, in 1993 and ran it along with business partner Dave Chang. “There we did many things. We designed logos, did packaging work and made coffee-table books, among other things. In 1998, we also worked on a project with the government for the Khadi and Village Industries Commission to revive the Khadi brand,” says Sahni.