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‘NEVER BE A COPY AND-PASTE'

Forbes Africa

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December 2019 - January 2020

South African entrepreneur and culture junkie, Sylvester Chauke, on the importance of standing out in the corporate world, his love for travel and the need to invest only in what one believes in.

- Gypseenia Lion

‘NEVER BE A COPY AND-PASTE'

What have your business ventures been?

[I have been] a business director in the ad agency world, national marketing manager at Nando’s and director of marketing at MTV Networks Africa. I embarked on an entrepreneurial journey and started DNA Brand Architects, with a mission to add a much-needed voice in the communication sector about how best to engage brands with consumers and since then, the business has seen me win numerous accolades. What makes our business unique is that we are a group of young, talented professionals who punch above our weight in an effort to come up with some of the best work… and showcase African excellence at an international level.

How do you invest in your personal brand?

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