Scoops, Touch of Purity and the Sweetness of Health

Sudhir Shah, Managing Director, Scoops Ice Cream and the President of Indian Ice Cream Manufacture Association, has first-hand experience of the ice cream industry and has seen the industry grow from strength to strength. He shares his insight of the industry; the beginning of his ice cream brand; activities of the IICMA and much more.

- 

1 SCOOP ICE CREAM IS A PART OF THE HARIDWAR GROUP OF HOTELS. COULD YOU SHED SOME LIGHT ON THE GROUP’S BUSINESS ACTIVITIES AND THE BIRTH OF THE ICE CREAM BRAND?

Scoops Ice Creams was introduced in 1989 by the Haridwar Group as a strategy to introduce quality ice cream exclusively at their group of hotels. The immense popularity that the brand earned soon after its introduction laid the foundation for what was to be a remarkable story of success and sweetness.

Scoops captured significant market share by introducing parlours and offering franchises. It has now become the undisputed leader in the parlour segment. We further strengthened the quality of our products and increased production using world-class techniques and machinery brought in from Italy, Denmark and other countries in Europe. Scoops have emerged as a pioneer in using improved methods and strategies to change the way ice cream is manufactured and consumed.

New ranges are in the works, like Temptations, that are being introduced to bring new flavours and products to the customer.

2 YOU MANUFACTURE VEGETARIAN ICE CREAM. HOW DIFFERENT IS THE PROCESS AND INGREDIENTS IN MAKING VEGETARIAN AND NON-VEGETARIAN ICE CREAMS?

The significant difference between veg and non-veg sources is the use of egg and egg products.

Eggs are an important ingredient of ice cream in other countries. However, the ingredients used in our ice creams are purely from vegetarian origins. Even the cake used in our ice cream cakes is eggless.

3 IN THE INITIAL YEARS, HOW DIFFICULT WAS THE JOURNEY AS THE CONSUMPTION IN INDIA WAS LOW? WHAT CONVINCED YOU TO LAUNCH AN ICE CREAM BRAND?