Try GOLD - Free
Chull, Let Us Party
Food & Beverage Business Review
|June - July 2018
One of the many widespread disturbing realties of post-modern India is its medieval cultural baggage of repressed sexuality that is also one of the characteristics of the inherent feudalistic traits of our society.
In fact, it would be safe to assume that one of the several factors behind rampant crimes against women in India is the widespread repressed sexuality among Indian males, which many a time meanders into frightening perversions.
So it was refreshing to see a restobar in Gurgaon displaying the uncommon boldness to have a theme which promotes doing away with the social taboos associated with sex in our society of double standards. The name of the restaurant is also uncommon and interesting; it is Chull; a lingo associated with Delhi slang. It is located in the happening Sector 29 of Gurgaon.
A Much Needed
Space According to Shubham Gupta, the MD of Hitch Fish Hospitality Services Pvt. Ltd., the company which owns and runs Chull, “Our outlet aspires to create a destination where guests can engage in conversation around concepts considered taboo by the society, sans judgmental looks and stares. Chull is a trendsetter among the current crop of restaurants mushrooming in Delhi-NCR.”
“Chull celebrates openness but there is no place for vulgarity in Chull. Instead it wishes to inculcate the importance of safe sex amongst the youth through its quirky interiors. Many among today’s Indian youth are educated, aware and modern in their outlook, which make them open to having a conversation on any topic that is still otherwise considered a taboo in our society. With Chull, we want to create that comfort zone, that much needed space, where one can freely converse on taboo topics, over some great food and drinks. Undoubtedly it is a bold step, but at the same time we felt that we, as a society needed to create such a space,” offered Shubham.
Erotic Ambience
This story is from the June - July 2018 edition of Food & Beverage Business Review.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Food & Beverage Business Review
Food & Beverage Business Review
Festive Fervour in Restaurants
From timeless culinary classics, story-telling to spirited festive twists, restaurants create delightful vibes
4 mins
October - November 2025
Food & Beverage Business Review
High-performance Ventilation System
Chefmate Exhaust Hoods is a high-performance ventilation system engineered for professional kitchens to ensure effective removal of heat, grease and smoke.
1 min
October - November 2025
Food & Beverage Business Review
India's Cheese Revolution: From Dairies to Dining Destinies
Cheese in India has evolved from being a quiet supporting act to becoming one of the most dynamic categories shaping the country's culinary and business identity. Once confined to imported gourmet trays and continental restaurant menus, it has now emerged as a force driving menu innovation, profitability and consumer engagement across the food and hospitality industry.
6 mins
October - November 2025
Food & Beverage Business Review
Week of Italian Cuisine in the World
A Celebration of Italian Culinary Excellence The Week of Italian Cuisine in the World 2025 was held in November, continuing the global initiative promoted by the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency. Since its inception in 2015, the program has highlighted the best of Made in Italy gastronomy through embassies, consulates, cultural centres and trade offices across continents.
2 mins
October - November 2025
Food & Beverage Business Review
Chef Asif Qureshi
Courtyard by Marriott Bengaluru Hebbal has appointmented Mohd. Asif Qureshi as Master Chef-Nazaara.
1 min
October - November 2025
Food & Beverage Business Review
Chef Karthikeyan K
The Den Bengaluru has officially appointed Chef Karthikeyan K as its new Executive Chef.
1 min
October - November 2025
Food & Beverage Business Review
Transforming Global Kitchens with Innovation, Leadership and Passion
With over two decades of experience across world-renowned brands such as Marriott International, Hilton Hotels, Hyaat and Taj Group of Hotels, Chef Sunil Gangwal has established himself as a culinary innovator and strategic leader. His expertise spans pre-opening leadership, menu design and team development, crafting signature dining experiences that blend authenticity with global sophistication.
2 mins
October - November 2025
Food & Beverage Business Review
Festive Spirit Soars as Hotels Across Capital Host Cake-Mixing Ceremonies
Eros Hotel New Delhi
2 mins
October - November 2025
Food & Beverage Business Review
Chef Ajit Bangera and Ashish Thadani Launch 'Firo': A Modern Indian Dining Experience in Chennai
Renowned culinary veteran Chef Ajit Bangera, with over four decades of experience, has collaborated with Ashish Thadani, founder of Ciclo Cafe, to launch Firo, a modern Indian restaurant located in Chennai's RA Puram.
1 min
October - November 2025
Food & Beverage Business Review
Crazy Cock Single Malt Whisky Wins 'Best in Show' at the 7th IWS Awards
At the seventh edition of the IWS Awards, held at the Taj Lands End, Mumbai, Crazy Cock Indian Single Malt Whisky was crowned Best in Show in the Indian Single Malt Whisky category, reaffirming its position among the finest whiskies in India and indeed, the world.
1 mins
October - November 2025
Translate
Change font size
