Shop Talk

THEY APPRECIATE EACH OTHERS DIFFERENCES, AND THEY KNOW THEIR OWN STRENGTHS AND SHORTCOMINGS. BETH COMSTOCK AND RACHELSHECHTMANSHOW US WHAT SUCCESSFUL COLLABORATION CAN LOOK LIKE.

- Stephanie Mehta

RACHEL SHECHTMAN AND BETH COMSTOCK are unlikely confidantes. Shechtman reimagined retail with Story, a Manhattan boutique she founded that presents themed installations, or “stories,” many of which are sponsored by companies. Comstock ascended to the top of General Electric, becoming its first female vice chair and one of the most powerful leaders in business. Recently, the two experienced something of a role reversal. Comstock left GE during a management shake-up, while Shechtman went corporate: Earlier this year, she sold Story to Macy’s and became its brand experience officer. Here, the pair discuss the benefits (and risks) of corporate-entrepreneurial collaborations, and what they’ve learned from each other.

Shechtman and Comstock had known each other for years, but their friendship began in earnest in 2011 when GE agreed to sponsor a curated “experience” at Story.

Beth Comstock: Rachel is the most extroverted person you’ll ever meet. This is a person whose passion is to [make] cold calls.

Rachel Shechtman: I don’t use the word mentor, but I have lots of smart friends who give me advice. Beth and I went out to brunch and had a Bloody Mary, and the only time I’ve ever asked someone [for guidance was when] we were walking out of brunch and I was like, “Is it okay if sometimes I reach out to you to go for a walk? Because you have such a different perspective and experience than I do, and I really value your input.” I didn’t know that I’d be gaining a friend.