Jonah Peretti: Make Every Connection Count

As a cofounder of both The Huffington Post and BuzzFeed, Jonah Peretti has spent more than a decade experimenting with content, social amplification, and data analysis. Here’s what he’s learned about building a diverse, devoted audience.

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“I went to Oakland, California, public schools until eighth grade. It was normal to have a diverse group of friends. Everyone made fun of everyone else. It wasn’t a PC environment by any means. But there was a familiarity and a mutual respect that makes a huge difference in terms of how you see the world. Art can fill this role. If you can get people to experience authentic characters in a fictional universe that they would never meet in real life, that will change their view of black people, of immigrants,