Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 9,500+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

It's A Big World After All

Fast Company

|

May 2019

Disney Is Tapping Into Star Wars, Marvel, And More To Upgrade Its Theme Parks.

- Yasmin Gagne

It's A Big World After All

The opening of the Star Wars: Galaxy’s

Edge attraction at California’s Disneyland this month marks the biggest move Disney has made to enhance its global theme-park business. The company, which posted a $4.5 billion operating profit last year for its parks and resorts division, is expanding its six resort complexes, upgrading older attractions, and capitalizing on the valuable intellectual property of its movie franchises. “We’re using everything from robotics and machine learning to augmented reality and autonomous vehicles to create the next generation of immersive, experiential storytelling,” says Bob Chapek, chairman of Disney Parks, Experiences, and Products. Below, a look at Disney’s plans to keep us amused.

New Galaxies

In addition to this month’s opening of a 14-acre Star Wars: Galaxy’s Edge area in Disneyland, a Star Wars area of the same size will arrive this fall at Orlando’s Disney World (already the size of San Francisco). Marvel themed areas are planned for Disneyland (in 2020), followed by Disneyland Paris and Hong Kong Disneyland (1).

Flights of Fancy

MORE STORIES FROM Fast Company

Fast Company

Fast Company

WHERE THE MARKETING SPORTS JOBS ARE

Here's everything you need to know about who's hiring at the teams, leagues, brands, agencies, and media companies powering one of the hottest fields in business.

time to read

4 mins

Fall 2025

Fast Company

Fast Company

PERSON to PERSON

Fast Company's invitation-only collective of mission-driven leaders explores how to reassert a human-centric approach, even amid Al's growing role in business.

time to read

1 min

Fall 2025

Fast Company

Fast Company

Ellie Takes Manhattan

LIBERTY MASCOT ELLIE THE ELEPHANT STOLE THE SHOW AS THE TEAM CELEBRATED ITS WNBA CHAMPIONSHIP.

time to read

2 mins

Fall 2025

Fast Company

Fast Company

THE BABY BLUEPRINT

Genomics startups like Orchid promise healthier children through advanced embryo screening. Do they deliver?

time to read

9 mins

Fall 2025

Fast Company

Fast Company

WALMART'S TIGHTROPE WALKER

As the retailer's chief merchant, Latriece Watkins is on one of the highest wires in business, balancing Walmart's upmarket move with a commitment to stay affordable.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

ESPN CUTS THE CORD

ESPN chairman Jimmy Pitaro talks about the network's game-changing new streaming service, its big deal with the NFL, and his relationship with his boss, Disney chief Bob Iger.

time to read

10 mins

Fall 2025

Fast Company

INNOVATION BY DESIGN 2025

If you're worrying about the decline of human creativity in this age of machine-driven automation, spend some time perusing the following pages.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

100 BEST WORKPLACES FOR INNOVATORS 2025

FOR THE SEVENTH YEAR, WE ASKED COMPANIES TO TELL US HOW THEY ARE CREATING CULTURES THAT EMBRACE INNOVATION NOT JUST AT THE TOP, BUT ACROSS THEIR ENTIRE ORGANIZATION. THESE 182 IMPRESSED OUR JUDGES THE MOST.

time to read

1 mins

Fall 2025

Fast Company

Fast Company

OFF TO THE RACES

Run for Something's Amanda Litman is minting candidates at scale.

time to read

6 mins

Fall 2025

Fast Company

Fast Company

STARBUCKS CEO BRIAN NICCOL

BUILT A REPUTATION FOR QUICKLY REVIVING FAST-FOOD EMPIRES. HE'S TRYING TO DO THE SAME FOR THE OFFEE GIANT BY REONNECTING THE BRAND WITH ITS ORIGINAL SOUL. BUT THIS TIME, CHANGE IS A SLOWER BREW.

time to read

16 mins

Fall 2025

Translate

Share

-
+

Change font size