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The World's 50 Most Innovative Companies: Clique Media Group
Fast Company
|March 2017
For parlaying fashion advice into retail gold
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Known for its hit lifestyle and e-commerce websites—Who What Wear (fashion), MyDomaine (home decor), and Byrdie (beauty)—Clique Media leaped out of the digital world and into the physical one in January 2016 with a clothing line for Target. The millennial-minded Who What Wear collection offers runway trends at big-box prices ($34.99 for velvet pants, $44.99 for a cape blazer) and keeps up with the frenetic pace of fashion by committing to 12 updates a year. It’s a natural evolution for the 11-year old company, which grew out of the Who What Wear blog started by
This story is from the March 2017 edition of Fast Company.
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