Try GOLD - Free

Out There

Entrepreneur

|

April - May 2022

What if the thing you’re trying to hide is actually your greatest asset? Walking Dead star (and restaurateur, book publisher, and TV producer) NORMAN REEDUS knows all about that.

- JASON FEIFER

Out There

"You're going to get a surprise," classmates kept telling Norman Reedus.

It was his first year of junior high, in Florida, and he was the new kid. He'd bounced around to a lot of schools, and his family didn't have much money, which made him stick out. Everyone in school wore the same cool pair of Nike high-tops, for example, but Reedus wore a beat-up pair of soccer cleats with a hole in the toe. Now the other kids were talking about a surprise-never a good sign.

At lunch, it happened: The kids gathered around Reedus as he sat at a table. One girl emerged, box in hand, with a bow on top. The kids cooed in unison. Reedus was nervous, but he opened it: Inside was a pair of Nike high-tops, the same as everyone else's. It was a gift. So he could fit in.

"I was mortified,” he recalls now, at age 53, sitting in a rural Georgia parking lot near where he's filming the final season of AMC's The Walking Dead. “I loved my soccer cleats with the hole in the toe. I thought they were awesome. And I never wore the Nikes. I never put them on. I gave them away."

Reedus pauses. “I don't know why I just thought of that story,” he says.

But I have a guess.

The kid with the beat-up soccer cleats grew up into an adult who identifies with rough edges. He is fascinated by the grotesque; he photographs roadkill, and once made a statue of himself in a box full of bugs and rats for an art museum. He has a lot of stories about hanging out with delinquents. He's gotten into a lot of fights. “I don't like nose jobs; I like people with an interesting nose,” he says.

MORE STORIES FROM Entrepreneur

Entrepreneur US

Entrepreneur US

Your 5 New Favorite Things

With Emmy Award-winning tech expert Mario Armstrong's top finds, your 9-to-5 will have more joys and fewer frustrations-and your downtime will benefit too.

time to read

2 mins

September - October 2025

Entrepreneur US

Entrepreneur US

AUTOMATE YOUR CUSTOMER SERVICE

Want to drive more business with less work—but still keep it personal? We asked a digital marketing expert who specializes in hyperlocal businesses for his top recommendations.

time to read

2 mins

September - October 2025

Entrepreneur US

Entrepreneur US

OUR BEST-EVER PROMOTION

Want to draw new customers to your business? Take inspiration from these shops on our list, who share their greatest attention-getting ideas.

time to read

3 mins

September - October 2025

Entrepreneur US

Entrepreneur US

DEALING WITH ECONOMIC UNCERTAINTY

Many small businesses are feeling the impact of tariffs and other policy changes. Here's how they're managing.

time to read

2 mins

September - October 2025

Entrepreneur US

Entrepreneur US

'There's No Days Off'

What does it take to compete at the highest level? Billionaire Mark Cuban and NFL star Micah Parsons have the answers.

time to read

5 mins

September - October 2025

Entrepreneur US

Entrepreneur US

My Biggest Change as a Leader

Mindset shifts are hard, but they can be the key to success. We asked six business leaders how they began to look at things differently.

time to read

2 mins

September - October 2025

Entrepreneur US

Entrepreneur US

WHAT TOP PERFORMERS HAVE IN COMMON

Every franchise has a top-performing franchisee who drives the most business. These people tend to share two key qualities: a willingness to do the dirty work, and a purpose far bigger than profit.

time to read

10 mins

September - October 2025

Entrepreneur US

Entrepreneur US

HOW TO BUY A LOCAL BUSINESS

Want in on the mom-and-pop-shop life? It's easier (and more profitable) than you might think.

time to read

4 mins

September - October 2025

Entrepreneur US

Entrepreneur US

I SOLD MY SMALL BUSINESS. NOW WHAT?

Building a local business is hard. But saying goodbye isn't easy either. Here's what I learned—and what every small business owner should know.

time to read

5 mins

September - October 2025

Entrepreneur US

Entrepreneur US

She Owns a $12 Million Staffing Franchise

After watching her mother run businesses in Indonesia, Josephine Suryono knew she'd one day do the same-just on a different continent.

time to read

2 mins

September - October 2025

Translate

Share

-
+

Change font size