Try GOLD - Free
Out There
Entrepreneur
|April - May 2022
What if the thing you’re trying to hide is actually your greatest asset? Walking Dead star (and restaurateur, book publisher, and TV producer) NORMAN REEDUS knows all about that.

"You're going to get a surprise," classmates kept telling Norman Reedus.
It was his first year of junior high, in Florida, and he was the new kid. He'd bounced around to a lot of schools, and his family didn't have much money, which made him stick out. Everyone in school wore the same cool pair of Nike high-tops, for example, but Reedus wore a beat-up pair of soccer cleats with a hole in the toe. Now the other kids were talking about a surprise-never a good sign.
At lunch, it happened: The kids gathered around Reedus as he sat at a table. One girl emerged, box in hand, with a bow on top. The kids cooed in unison. Reedus was nervous, but he opened it: Inside was a pair of Nike high-tops, the same as everyone else's. It was a gift. So he could fit in.
"I was mortified,” he recalls now, at age 53, sitting in a rural Georgia parking lot near where he's filming the final season of AMC's The Walking Dead. “I loved my soccer cleats with the hole in the toe. I thought they were awesome. And I never wore the Nikes. I never put them on. I gave them away."
Reedus pauses. “I don't know why I just thought of that story,” he says.
But I have a guess.
The kid with the beat-up soccer cleats grew up into an adult who identifies with rough edges. He is fascinated by the grotesque; he photographs roadkill, and once made a statue of himself in a box full of bugs and rats for an art museum. He has a lot of stories about hanging out with delinquents. He's gotten into a lot of fights. “I don't like nose jobs; I like people with an interesting nose,” he says.
This story is from the April - May 2022 edition of Entrepreneur.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 9,500+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Entrepreneur

Entrepreneur US
Busting 3 Major Franchising Myths
Is franchising really just for affluent people looking for a turnkey, “easy” path to success? No, no, and no!
2 mins
Startups - Fall 2025

Entrepreneur US
Your Handyman's Favorite Brand
Every community needs a great hardware store. If you buy an Ace Hardware franchise, you'll be the one they turn to.
2 mins
Startups - Fall 2025

Entrepreneur US
Cleaning Is Their Superpower
Everything gets dirty, which is why the power-washing franchise Rolling Suds is rolling strong—and looking for new franchisees.
2 mins
Startups - Fall 2025

Entrepreneur US
THREE EXCITING THINGS AT... Glo30
Glo30 is a skincare studio offering monthly memberships. Founder and CEO Dr. Arleen Lamba shares three things she's excited about this year.
1 min
Startups - Fall 2025

Entrepreneur US
Delicious and Nutritious!
Want to serve the perfect summer treat (which is great year-round too)? Get the scoop on Playa Bowls, your new favorite franchise.
2 mins
Startups - Fall 2025

Entrepreneur US
A Helping Hand for Seniors
Do you love helping others in your community? Amada Senior Care could be the right franchise for you-and it's growing fast.
2 mins
Startups - Fall 2025

Entrepreneur US
A Very Feel-Good Franchise
Love helping people feel good? The Now Massage is a franchise on the rise, and worth looking at now.
1 mins
Startups - Fall 2025

Entrepreneur US
Why You Don't Get Feedback
Here's a simple way to build stronger relationships and improve your customer service.
2 mins
Startups - Fall 2025

Entrepreneur US
A Franchise for the Dogs
Love pets? Mobile pet-grooming brand Zoomin Groomin is growing fast, and could be the ride you've been waiting for.
1 mins
Startups - Fall 2025

Entrepreneur US
Which Franchise Model Is Right for You?
You've basically got two choices: A business based on location or service. Here's how to decide.
2 mins
Startups - Fall 2025
Translate
Change font size