Is Bigger Really Better?

When opportunity knocks, sometimes it’s smart to ignore it.

- Adam Bornstein

KRIS, almost every entrepreneur struggles to know if, when, and how to expand. You want to offer more of what your customers (or, in your case, parishioners) love, but without exhausting your team and fracturing the model you built.

Here’s the three-step drill we use for all our clients— everyone from Dollar Shave Club to Equinox—when they wonder the same thing. Once you answer these questions, your solution should become clear, and you should be able to minimize potential downsides.

My wife and I started a church. It’s grown, and now we’re considering expanding to multiple services instead of just one. How do we decide whether to make that jump? —KRIS H.

QUESTION

1/ Why do you want to grow?