Decoding The Global Wings

Global expansion used to be a cup of tea for the Ambanis, Tatas and Birlas until we witnessed the emergence of Indian unicorns like Ola and Oyo, which opened a whole new world of opportunities for the Indian start-up ecosystem. Today, a larger consumer class and rapidly improving connectivity has eased the Indo-global relations, thereby giving room to the emerging start-ups. According to NASSCOM, India is the breeding ground for over 4,200 start-ups out of which almost 2,468 are spreading their global wings.

- Anindita Ganguly

 

Today, entrepreneurs like me are more ambitious to make a difference than ever before. I believe problem solving, that too internationally is happening for the very first time in our ecosystem,” says Ritesh Aggarwal, Founder and CEO, Oyo Rooms. The 24-year-old entrepreneur shares that he had to overcome a lot of hurdles when he embarked on his entrepreneurial journey. Sharing his experience, he says, “Persistence is the only key to survive in adverse situations and tough global markets. Malaysia was our first international launch and we had a belief that low-cost, good experience is a global problem. We knew, in the process, we will see hardship but made a promise to ourselves that we won’t shut the shop. The internet may have democratized access, but often Indian companies face the challenge of getting known abroad. They face strong inertia from the companies they target. They will face some resistance and we advise them to be patient.”