Embedding Success In Financial Services

Embedded finance is the next big thing in fintech, offering a multitude of benefits to institutions in enhancing their products and services portfolio

- Raj N Phani

Embedded finance has caused a sensation in the fintech market today. It is concerned with assisting banking institutions in enhancing their services and products through the use of cutting-edge financial technology. Embedded finance allows the end user, whether a person or a business, to access a desired financial service from inside their preferred app or platform. Its major benefit is that it simplifies financial procedures.

Before the advent of embedded finance, there used to be disconnect between a customer and a service provider or vendor. As a result, the customer frequently turned to a lender or a bank to close the difference. Embedded finance eliminates the requirement of a third-party bank or lender.