Under The Bonnet Of Car Shopping

It’s easy, quick and painless to start shopping for a new car online. So why does it go so wrong at the next step?

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What’s the point of digital if you’re not investing in your people or processes?

I love digital. I certainly spend enough hours online. One of the reasons I love the net is the ease of getting things done. You find what you need, you make the choice, go to the checkout and that’s it, Bob’s your uncle.

Lately I’ve begun to question my love of getting things done online. It was Ramadan, and I’ve been in the market for a car (I’ve been told to buy a new one by the better half). And I’ve got to say, this year has been the easiest yet in terms of registering interest. Every single car brand and bank is online, on Facebook and Twitter, advertising their offers.