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Initiative Wins Multi-Million-dollar Regional Coty Media Account
Campaign Middle East
|July 16, 2017
Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran.
Coty had been represented by Havas Media Middle East since that agency was formed as MPG Middle East in 2005. Havas also handled Coty in the Levant, through its Beirut office. The contract with Havas was last renewed after a competitive pitch in 2013.
The Coty account is worth more than $30m in monitored advertising spend in the region.
This story is from the July 16, 2017 edition of Campaign Middle East.
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