Meltwater India: Helping Businesses Derive Intelligence In A World Drowning In Data

In one of his contributions to Forbes, Dan Woods quoted that the world seems to suffer from a ‘data not invented here syndrome’, a bias towards using internal data that was created inside the four walls of a business.

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This syndrome affects both companies that use data and publishers that create products using data. Headquartered in Oslo, Norway with Indian offices at Delhi NCR & Bangalore, Meltwater is digging deep into this concept of leveraging the external dataset enabling better business process. ‘Outsight Insight’ is the term coined by Meltwater for the external data.

The foundation to Meltwater India was laid in 2009, by 2 international colleagues out of Manchester. Since then, Meltwater India has grown into a multi-million dollar business with over 400 clients from across India, and 2 fully functional business hubs in Gurgaon and Bangalore. Bhaskar Bose runs the Meltwater operations in India with his co-directors and as of today, Meltwater has grown into one of the largest media intelligence firms across the globe.

Digital Transformation of making Business Decisions