MULTIPLYING OPPORTUNITIES IN BIG DATA ANALYTICS

The advent of modern computer networks and the democratization of information has exponentially multiplied the amount of digital data being generated.

- Diwakar Chittora

According to a Cisco estimate, global IP Traffic will reach two zettabytes by 2019. (1 zettabyte = 1 billion terabytes). This unprecedented increase in data has come about not only due to employment of existing methods, but from new horizons that have seen massive growth in the number of connected devices. Portable devices are at the center of data growth. Also, additional volumes from M2M (Machine to Machine) data through AI and IoT technologies are responsible for constant data accumulation. The term Big Data has come into daily parlance owing to a shift in analyzing structured relational databases toward working with massive quantities of unstructured databases generated through a variety of sources. There developed an urgent need to build tools that analyze and interpret such unstructured datasets.

Rapid Emergence of Massive Data on the internet