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Santro Is Back
Businessworld
|October 27, 2018
Small, indeed, is beautiful. And Hyundai is set to prove that again with its all-new Santro.
IN 2017, THE INDIAN PASSENGER CAR MARKET saw an overall sales of over 3.2 million units of which over 2.4 million units were cars less than four meters in length — known popularly as small cars. The Indian arm of Korean carmaker Hyundai — Hyundai Motor India (HMIL) — had discontinued the popular Santro in December 2014. There were several reasons for it. It wanted to promote the likes of the Eon and Grandi10, i20 and others in its portfolio including the hugely successful Hyundai Creta launched in July 2015. Fast forward to 2018. Having opened bookings for the all-new Santro in early October, the company went to record its “highestever monthly domestic sales” of 52,001 units for the month. Santro’s launch is expected to increase HMIL’s total market share to 17-17.5 per cent from the current 16 per cent in the Indian passenger car market. The new Santro has come with an introductory price of Rs 3.90 to 5.61 lakh (ex-showroom Delhi).
This story is from the October 27, 2018 edition of Businessworld.
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