Try GOLD - Free

Can Fame II Bring Fame To Ev's?

Businessworld

|

June 23, 2018

In order to offer consumers affordable, durable and efficient electric vechiles, the auto industry is anxiously waiting for a robust and sustainable policy framework

- Avishek Banerjee

Can Fame II Bring Fame To Ev's?

INDIA IS OFTEN TOUTED AS THE NEXT BIG electric vehicle (EV) market — set to follow China’s lead. There is a consensus that we need EVs more than ever because they are efficient, emit zero pollution and when adopted by the masses, will contribute to saving billions of taxpayers’ money that is spent on importing fossil fuels. In fact, as per a report by NITI Aayog, EVs can cut India’s energy demand by 64 percent and carbon emissions by 37 percent by 2030.

The National Electric Mobility Mission Plan (NEMMP) 2020, announced in 2013, maintains that EVs could achieve national fuel security if India could sell 6-7 million hybrid and electric vehicles year-on-year starting 2020. That is, of course, with government providing fiscal and monetary incentives to manufacturers. The NEMMP envisages a saving of 9,500 million litres of crude oil equivalent to Rs 62,000 crore.

In the run-up to the rollout of FAME (Faster Adoption and Manufacturing of Hybrid & Electric Vehicles) India’s second phase — to boost adoption of energy-efficient vehicles — in a month’s time, the auto industry is riddled with apprehensions and doubts over the longterm roadmap that the government is yet to prepare. The industry fears that lack of charging infrastructure and a robust ecosystem are the biggest stumbling blocks to ensuring EVs techno-commercial feasibility.

Though the auto industry hasn’t admitted it, it is confused, anxious, and keen to know the direction the policy framework will take and its impact on them. The anxiety has grown since February 15, after transport minister Nitin Gadkari dismissed the need for a policy on EV (and any fiscal incentives to manufacturers) and instead supported an ‘action plan’ to encourage the manufacture and use of EVs.

MORE STORIES FROM Businessworld

BW Businessworld

8 GADGETS THAT WHISPER CLASS - AND JUST WORK

Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts

time to read

3 mins

November 01, 2025

BW Businessworld

A CELEBRATION OF ART

The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"

This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"30 per cent of our sales come from our digital channels"

We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

RADO

INNOVATION AND TIMELESS DESIGN

time to read

1 min

November 01, 2025

BW Businessworld

BW Businessworld

Modern twist to a timeless memory

By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE GUT-BRAIN CONNECTION

A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.

time to read

2 mins

November 01, 2025

BW Businessworld

BW Businessworld

"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"

Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life

time to read

4 mins

November 01, 2025

BW Businessworld

BW Businessworld

THE PROMISE OF LUXURY

The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.

time to read

3 mins

November 01, 2025

BW Businessworld

BW Businessworld

INSIDE THE 2025 SHOPPING FRENZY

As India steps into the 2025 festive season, online retail is poised for a record-breaking year

time to read

4 mins

November 01, 2025

Translate

Share

-
+

Change font size