A Repackaged Delivery
Businessworld
|December 22, 2018
Cosmo Films is increasing its value-added product offerings to ride out the storm in the poly films business.
AFTER A HARROWING LAST FEW YEARS FOR north-based Cosmo Films, is business turning the corner? The flexible-packaging industry has seen the worst in pricing this past year, despite the fact that a bulk of its revenues comes from a sector that is the booming right now — FMCG.
A host of green field expansions in the packaging sector increased capacities by a third to over 6.2 million metric tonne two years ago. As these new capacities came on stream, polyfilm producers, large and small, started heavily undercutting each other in a bid to corner market share. With it, the fortunes of market leaders such as Cosmo Films and Jindal PolyFilms took a downslide.
Between themselves, both these companies command a market share of more than 50 per cent, with about six other firms accounting for the remaining business. Cosmo Films too took an adventurous capacity expansion back in 2017, and had to bear the brunt of falling BoPP (biaxially oriented polypropylene) and CoPP (copolymer polypropolene) prices soon after, which knocked the wind out of the company’s stellar growth between 2014 and 16.
The firm followed up with another smaller CoPP line in January 2018. While these new capacity additions propelled the company on the revenue front, which zoomed from Rs 1,543 crore in FY16 to Rs 1,812 crore in FY18, the bottom line actually took a dent as costs mounted.
Typically, revenue expansions should have painted a profitable picture, but it impacted profits even more because of rising capacities. Consider this. In 2015-16, Cosmo Films raked in net profits of Rs 135.15 crore, thanks to rising volumes and prices. But come 2017-18, net profits slumped to Rs 85.4 crore. And if the current market dynamics is any indication, profits for FY19 could slump even further. In the first half of FY19, Cosmo Films has just Rs 20.8 crore net profit to its credit for all the capacities it put up.
This story is from the December 22, 2018 edition of Businessworld.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Businessworld
BW Businessworld
“Our Ambition Is To Strengthen India's Digital Backbone”
Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion
2 mins
November 15, 2025
BW Businessworld
THE PRAGMATIST FUTURIST
In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.
1 min
November 15, 2025
BW Businessworld
RECIPE FOR BRAND SUCCESS
For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.
1 min
November 15, 2025
BW Businessworld
“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”
In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts
4 mins
November 15, 2025
BW Businessworld
BUILDING BRANDS WITH MEANING
In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.
1 min
November 15, 2025
BW Businessworld
A CULTURE OF COMFORT
In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.
1 min
November 15, 2025
BW Businessworld
SPEED, SOUL AND STRATEGIC AI
While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.
1 min
November 15, 2025
BW Businessworld
How Apple Reinvented the Selfie for the iPhone 17
In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational
5 mins
November 15, 2025
BW Businessworld
From Brand Guardians To Growth Architects
As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy
3 mins
November 15, 2025
BW Businessworld
When We Forget How to Let Life Be
THE MORE WE AGE, the more stubborn we seem to become.
3 mins
November 15, 2025
Translate
Change font size

