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'Values Create Value'

Business Today

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January 14, 2018

With a purpose of Doing Well and Doing Good, Piramal Foundation drives initiatives in the areas of youth leadership, education, healthcare and drinking water.

'Values Create Value'

About a decade ago, we invested time in finding out how various stakeholders, including our employees, viewed our group, and what the reasons for its continued growth were. The year-long study revealed that it was our values that were the common thread that bound people across a diverse set of businesses, geographies and functions. While we had always lived by our values, we then went on to articulate these as ‘Knowledge’, ‘Action’, ‘Care’ and ‘Impact’. From these values was born our Gyan Mudra logo, which is now our group’s signature.

Why are values important? At their heart is the desire among people to live by virtues which their kin can be proud of, and to leave behind a legacy for them.

One of the biggest lessons I’d like to share is that Values create Value. Let me cite a few examples from our own businesses.

Almost a decade ago, we decided to enter into manufacturing of bottles for the cosmetics and perfumery industry. Until then, this market had been dominated by European companies. We acquired deep expertise in the field with a combination of world-class technology and learning from the best-in-class plants globally. Today, we are among the top three players globally in this business. One in every two nail polish bottles sold in the world is manufactured by us.

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