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Business Today
|June 12, 2022
THE UNASSUMING AMITABH CHAUDHRY HAS TAKEN ON AN AGGRESSIVE AVATAR, LEADING AXIS BANK TO HEIGHTS IT HAS NEVER REACHED BEFORE. A PEEK INTO HIS, AND THE BANK'S, REINCARNATION INTO A CHALLENGER OF INDIAN BANKING'S TOP GUNS
Amitabh Chaudhry MD and CEO, Axis Bank
THE GAME PLAN
► BRING all the bank's businesses and subsidiaries under one umbrella for cross-selling
► FOCUS on high-rated corporates across large, medium and small enterprises
► DEPLOY an asset-led strategy in semi-urban and rural markets
► SEPARATE underwriting function in retail and wholesale from business function
► INCULCATE a culture of conservatism across verticals, and bring in a new management team with outside talent
► CARVE OUT separate verticals for mid-corporates and MNCs, Bharat banking and high-yield businesses
► CREATE a separate vertical for sourcing and servicing depositors; focus on granularity and premiumization
► FOCUS subsidiaries on attaining size and scale, and big jump in profitability
► UPGRADE core technology big-time to prepare for a digital world
► MOBILISE capital to strengthen the balance sheet
► ACQUIRE to grow in select areas; Citi's consumer banking acquisition is a big feather in its cap
This story is from the June 12, 2022 edition of Business Today.
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