THE TICKING BOMB

A COMBINATION OF GLOBAL MACROECONOMIC EVENTS IS PUSHING THE GREED- AND RISK-DRIVEN START-UP GROWTH PLAY TO A WALL OF FEAR AND SELF-DOUBT, FORCING FOUNDERS AND INVESTORS TO TIGHTEN THEIR BELTS AND BRACE FOR YET ANOTHER EXPLOSIVE CHAPTER IN THEIR LIFECYCLE

- BINU PAUL

FOR PRATEEK JAIN, the current start-up funding crunch brings home a feeling of familiarity. In 2016, when the start-up ecosystem underwent a harsh phase of layoffs and shutdowns, funding dried down for his beauty services start-up StayGlad. He was forced to halt operations briefly before he found a willing buyer in Quikr. About 50-odd start-ups, including 20 venture-backed ones, had died in the home services space in a span of six to nine months. Urban Company, then known as UrbanClap, survived, and turned a unicorn in April 2021.

Today, Jain looks at the situation through an investor’s lens. As a Principal at growth-capital fund The Fundamentum Partnership, he advises entrepreneurs to do ‘everything’ to survive if their conviction on total addressable market, or TAM, and business models is rocksolid. “These cycles are bound to happen. Founders need to calm down and go back to basics. If the TAM is large enough and if the business model is robust, do everything to survive and ask existing investors for support. If they’re not willing, cut costs to the bone and operate with the leanest team possible. If your competitor has raised money, it’s a good sign because you’re in a business that makes sense. Survive for the next 10-12 months, and you’ll get another shot at glory,” he says.