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Brand Shah Rukh Shines Bright
Business Today India
|October 15, 2023
With two blockbusters so far this year-and a third one probably coming in December-actor Shah Rukh Khan's brand equity is on the rise again
AFTER DROPPING SEVERAL notches in celebrity brand valuation listings for several years, Bollywood actor Shah Rukh Khan’s brand value is soaring handsomely in 2023 after his high-octane return to the silver screen with two blockbusters—Pathaan and Jawan—so far this year.
This story is from the October 15, 2023 edition of Business Today India.
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