Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

When Brad Pitt Tried To Save The Lower Ninth Ward

Bloomberg Businessweek

|

February 18, 2019

His Make It Right Foundation built 109 homes in New Orleans, but critics say many are badly flawed.

- Rob Walker

When Brad Pitt Tried To Save The Lower Ninth Ward

In the months that followed Hurricane Katrina in 2005, there was much discussion about how to rebuild the New Orleans neighborhoods devastated by flooding. Some even questioned whether certain areas should be rebuilt at all: The city’s population would likely be smaller; perhaps its footprint should be revised? The Lower Ninth Ward, for instance—a working-class black neighborhood ravaged when a floodwall failed—might be a lost cause, some said, because it was so severely damaged.

Neighborhood residents and activists pushed back, insisting the Lower Nine deserved rebuilding. One of the most high-profile efforts to do so came from an unlikely figure: Brad Pitt. In 2007 the actor founded the Make It Right Foundation, a nonprofit whose mission was to build affordable housing to help Lower Nine residents come home. Attracting designs from prize-winning architects and committing to the highest energy-efficiency standards, Make It Right pledged to build 150 residences. As Pitt later wrote, the organization aimed to make “a human success story of how we can build in the future, how we can build with equality, how we can build for families.”

Over seven years, 106 houses were completed (three were duplexes, making the total number of residences 109). But somewhere around late 2015, new construction came to a standstill. Since then, little by little, the story of the project has changed. Residents have complained about flaws in design, construction, and materials; last summer a house had to be demolished. “Make It Right seems to have made it blight,” a local investigative publication, the Lens, sneered. Even

MORE STORIES FROM Bloomberg Businessweek

Bloomberg Businessweek US

Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time to read

4 mins

March 13, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time to read

10 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time to read

11 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time to read

12 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time to read

3 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time to read

4 mins

March 20 - 27, 2023

Bloomberg Businessweek US

Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time to read

4 mins

March 20 - 27, 2023

Translate

Share

-
+

Change font size