Making A Bundle In Virtual Real Estate

Manhattan’s price growth looks tame next to that of Genesis City’s digital market

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Last month, Ryan Kunzmann went to a bar in New York to see his 58,000 square feet of property. No, it’s not the world’s biggest bar—his holdings are virtual.

Kunzmann was one of about 20 people meeting to chat and compare their little slices of Genesis City, a digital metropolis they’re hoping will eventually become a major hub for virtual-reality commerce. Kunzmann, who does tech support for a property management website, says he intends to turn one of his larger stretches into a virtual museum or art gallery. “There’s a lot of great art out there that people don’t get to see,” he says. “Especially if you don’t live in a big city.”