Try GOLD - Free
It's the Economy, Stupide
Bloomberg Businessweek
|January 17, 2022
France’s president has an ace up his sleeve as he seeks a second term

For five years, Emmanuel Macron has been fending off challenges from the fringes of French politics. It began in the 2017 election runoff against far-right nationalist Marine Le Pen, continued through a showdown with the yellow vests protest movement, and is culminating in a culture-war clash with ultra-right-wing polemicist Eric Zemmour, who entered the race for the presidency in November. But as he seeks reelection in April, the president who was nurtured in the top echelons of the French technocracy has a potential knockout punch: the robust economy.
With polls showing that the French are veering right, Macron regularly gives nods to that part of the electorate. He has praised former President Nicolas Sarkozy for inciting a debate on “national identity,” hired a hard-line interior minister, and gave an interview to a far-right publication in which he spoke about immigration and Islam. In turn, his star has faded among left-wing voters.
But rather than becoming ensnared in confrontations about identity and immigration, Macron’s most senior supporters are urging him to lean on his economic record.
After a precipitous crash early in the Covid-19 pandemic, France has enjoyed a standout rebound, with output reaching pre-crisis levels in the fall—ahead of peers and sooner than even Macron’s team expected. Vast spending to support households and businesses during the lockdowns preserved the country’s economic foundations, and Macron has built on them with the high-speed deployment of a €100 billion ($113 billion) recovery plan.
This story is from the January 17, 2022 edition of Bloomberg Businessweek.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Bloomberg Businessweek

Bloomberg Businessweek US
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
4 mins
March 13, 2023

Bloomberg Businessweek US
Running in Circles
A subscription running shoe program aims to fight footwear waste
3 mins
March 20 - 27, 2023

Bloomberg Businessweek US
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
10 mins
March 20 - 27, 2023

Bloomberg Businessweek US
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
3 mins
March 20 - 27, 2023

Bloomberg Businessweek US
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
11 mins
March 20 - 27, 2023

Bloomberg Businessweek US
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
12 mins
March 20 - 27, 2023

Bloomberg Businessweek US
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
3 mins
March 20 - 27, 2023

Bloomberg Businessweek US
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
3 mins
March 20 - 27, 2023

Bloomberg Businessweek US
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
4 mins
March 20 - 27, 2023

Bloomberg Businessweek US
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
4 mins
March 20 - 27, 2023
Translate
Change font size