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Bloomberg Businessweek
|June 13, 2022
The makers of Axie Infinity pitched their crypto game as an engine for economic empowerment. It didn’t work out that way

Over the course of his life, Alejo Lopez de Armentia has played video games for a variety of reasons. There was the thrill of competition, the desire for companionship, and, at base, the need to pass the time. In his 20s, feeling isolated while working for a solar panel company in Florida, he spent his evenings using video games as a way to socialize with his friends back in Argentina, where he grew up.
But 10 months ago, Armentia, who’s 39, discovered a new game, and with it a new reason to play: to earn a living. Compared with the massively multiplayer games that he usually played, Axie Infinity was remarkably simple. Players control three-member teams of digital creatures that fight one another. The characters are cartoonish blobs distinguished by their unique mixture of interchangeable body parts, not unlike a Mr. Potato Head. During “combat” they cheerily bob in place, waiting to take turns casting spells against their opponents. When a character is defeated, it becomes a ghost; when all three squad members are gone, the team loses. A match takes less than five minutes.
Even many Axie regulars say it’s not much fun, but that hasn’t stopped people from dedicating hours to researching strategies, haunting Axie-themed Discord channels and Reddit forums, and paying for specialized software that helps them build stronger teams. Armentia, who’s poured about $40,000 into his habit since last August, professes to like the game, but he also makes it clear that recreation was never his goal. “I was actually hoping that it could become my fulltime job,” he says.
This story is from the June 13, 2022 edition of Bloomberg Businessweek.
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