CCPA and pharma marketers

The CCPA, what it entails, how pharma marketers might be affected, and what they can do to prepare for the law’s 2020 implementation.

- Ankit Kankar

The California Consumer Privacy Act (CCPA), enacted in 2018, creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. It also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes.

The proposed regulations would establish procedures to facilitate consumers’ new rights under the CCPA and provide guidance to businesses for how to comply. The Attorney General cannot bring an enforcement action under the CCPA until July 1, 2020.

Concerns about data privacy

Concerns about data privacy abound as we head into the final quarter of 2018. Large-scale data breaches at hospitals, banks, retailers, and other organizations — and on social media platforms like Facebook — have most Americans, including lawmakers, thinking about how best to protect their personal information.