The Three Amigos
Billboard
|March 18, 2017
A rowdy trio raised together in North Atlanta, Migos cut a singularly now path to pop stardom. STEP 1: Launch a dance craze. STEP 2: Score a No. 1 with the help of a meme. STEP 3: Spend Grammy night partying with superfans Chance the Rapper and Chris Brown — as Billboard tags along. “I try not to be cocky,” says Takeoff, “but hey, we the shit, man”
MIGOS HAVE STORMED THE CHATEAU MARMONT. It’s Grammys night and a rambunctious-but-coiffed crowd is gathered at the castle-like Los Angeles hotel to watch the trio rap their hit “Bad & Boujee.” As de facto leader Quavo, wearing head-to-toe Gucci, and his cousin Offset and nephew Takeoff, in freshly tailored suits, chant triplets in uncanny unison, their many thousands of dollars of diamonds and gold bounce to the snapping beat. Down in front, Chance the Rapper — winner of best new artist, rap album and rap performance trophies and co-host of this GQ post-Grammys fete — dances joyously, shouting the lyrics. (With each exclamation of “dat way!” he points at a different corner of the ceiling.) Katy Perry and a host of other famous people are in the house, but the party centers on the trio who rode viral success, choice co-signs and a bunch of absurdly catchy songs about cooking crack from the suburbs of Atlanta to, well, Hollywood.
This is where Migos stand: not yet invited to music’s biggest night, but with a crocodile-skin loafer in the door. While Chance was shining at the ceremony (and Beyoncé was getting snubbed), Migos spent their day in a blissful parallel universe celebrating their successes, for which they seem to require no validation.
This story is from the March 18, 2017 edition of Billboard.
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