Try GOLD - Free
Digital Frontiers In Farming
Banking Frontiers
|July 2019
Banking Frontiers, in association with The Weather Company, an IBM Business, organized a roundtable conference in Chennai to discuss the role of technology in the agriculture ecosystem.
-

The digital wave has enormously transformed all businesses and the agricultural sector is no different.
The prediction about returns from the sector gets the highest level of accuracy when mediums like satellites, drones, mobile devices, fuel pumps, commodity markets, exchanges etc are used. Farmers can use these key information factors and then determine the success or failure of the crops. They can thus reduce risks and maximize returns.
Industry experts as well as officials from state governments, NABARD, financial institutions and weather prediction companies, who participated in the roundtable, share their perspectives on the current scenario and future of agriculture eco system.
P Venkatachalapathy, State Nodal Officer, National eGovernance Plan for Agriculture (NeGP-A)
Rice is the predominant crop in Tamil Nadu. The farmers are cultivating rice in 20 lakh hectares while the rest of the farm area is covered by 126 horticulture crops and other crops. In north India, there is kharif and rabbi seasons, but south India has 3 types seasons for crop cultivation April to July, September to December and January to April. The south-west monsoon is there from June to September in which average rainfall is 921 mm, while the southeast monsoon provides 38% of the rainfall. Rain-deficit farmers are poor and they mainly depend on the rainfall pattern. They thus need highly accurate weather forecasts. They also need technology assistance and financial assistance as well.
This story is from the July 2019 edition of Banking Frontiers.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Banking Frontiers
Banking Frontiers
Enhanced use of AI ensures optimal growth for banks
A recent Accenture study underlines the need for enterprises to go beyond the implementation of Al-based chatbots and make AI a part of their strategic bets:
4 mins
September 2025

Banking Frontiers
State Bank of India for New Branch Channel
For the Finnoviti 2025 Awards, State Bank of India filed a nomination for its largest CBS transformation program.
1 mins
September 2025

Banking Frontiers
It's imperative for banks to use PETS
A recent report by a global consultancy strongly recommends that Indian banks should make use of PETs, or Privacy-Enhancing Technologies:
3 mins
September 2025

Banking Frontiers
Aaya hoon toh kuch leke jaunga
Two things unlearned in 2024: Unlearning can be one of the most challenging aspects of life because what we've learned often stays with us. (i) However, one of the most important things I've unlearned is taking my health for granted. After facing significant health challenges, I've made a conscious effort to prioritize my well-being and gradually detoxify my lifestyle. (ii) Another key realization for me has been that there’s no age limit to learning. When I took on the role of CEO at ITI Mutual Fund, I had to step into a new world filled with fresh responsibilities and learning opportunities. As the saying goes, 'with great power comes great responsibility,' and I believe that to lead effectively, one must be committed to continuous learning and personal growth.
5 mins
September 2025

Banking Frontiers
Bank of Baroda for use of IT to accelerate Competence, Commitment & Culture
For the Finnoviti 2025 Awards, Bank of Baroda filed a nomination for use of IT to accelerate HR objectives.
1 mins
September 2025
Banking Frontiers
Airtel Payments Bank for Face Match
For the Finnoviti 2025 Awards, Airtel Payments Bank filed a nomination for AI/ML based face match for proactive fraud prevention.
1 mins
September 2025

Banking Frontiers
Canara Bank for Junior Savings Account
For the Finnoviti 2025 Awards, Canara Bank filed a nomination for its youth oriented junior savings account.
2 mins
September 2025

Banking Frontiers
HDFC Bank for Vigil Aunty Concept and Camapign
For the Finnoviti 2025 Awards, HDFC Bank filed a nomination for cyber fraud awareness & secure banking education.
2 mins
September 2025

Banking Frontiers
CMO's Festive Playbook: Schemes, Campaigns & AI
The annual festive season opens new doors for banks. MVS Murthy, Chief Marketing Officer at Federal Bank and Sujit Shakya, Sr. Dy. CEO at Nabil Bank, reveal their playbook for the 2025 festive season:
4 mins
September 2025

Banking Frontiers
State Bank of India for MPLADS e-Sakshi App
For the Finnoviti 2025 Awards, State Bank of India filed a nomination for its MPLADS e-Sakshi App.
1 min
September 2025
Translate
Change font size