ANZ's unique approach to digital transformation

The bank’s ANZx program and ANZ Plus proposition are bound to take it several levels up the modernization graph:

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The ANZ Banking Group had started its digital banking using high-end technology some 10 years ago. The pioneering product then was goMoney, a banking app, that is among the first such apps to be launched across the world. The bank is now at the threshold of a new phase in digital banking with a pioneering program it has introduced - ANZx. It is a program that is facilitating creation of simplified platforms and offerings, with the main aim of improving customer experience through a unique combination of digital and manual systems. Into its second year now, ANZx is described by the bank as gaining better digital capability, creating a digital mindset and offering much better and improved customer service. The second phase of the program has just begun with the introduction of several products and services under brand ANZ Plus, with the aim of ‘improving the customers’ financial wellbeing’.

The bank’s retail customers in Australia will soon see the first product and service initiatives under ANZ Plus. However, the bank claims these are just the first set of offerings under a multi-year transformation program. Among the proposals are a digital mobile and in-person distribution model, a simplified, high integrity, highly automated digital platform and a customer-centric culture and leading workplace.

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