Three A's Of Financial Inclusion

In the last few months "Digital India" has become the central theme for all major policy reforms in India. The concept has found its own interpretations for the development agencies and every organisation is making efforts to innovate and leverage in this changing landscape by finding various avenues. 

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Outlook and forecast of a brighter future for India on a digital wave is being circulated by various segments of the economy including the government, banking and insurance players, manufacturers, technology companies, startups, media and almost every other industry. The impact of this new wave is far spreading because of the relevance of going digital in this age of fast life. Consumers are empowered with accessible data today, so are the organisations who are crunching that data to go in-depth in understanding the end user requirements.

Aggressive marketing push by wallet services, payment solutions, banking apps is creating a huge pool of information, sometimes difficult even for the business men to grasp all at once. Another aspect is composed of all payment failures, system issues, and security hacks causing digital experience paralysis for the consumer. There is no easy ready-made solution available to this challenge. However, providing product knowledge basis the need and accessibility for the product could help overcome these bottlenecks.