BANKING INDUSTRY-CURRENT SCENARIO & THE NEXT DECADE-WAY FORWARD

In the run-up to the 21st-century digitization, Banking industry is transforming to a different paradigm which is sea different what we have witnessed so far in the last five decades since it's nationalization in 1969. Today's banking scenario and yesterday's banking sector, the paramount difference is obvious DIGI -BANKING.

- Bilwa Banerjee

The basic objective of today's Socio-Economic situation is differential customer service which has reached in different level altogether, All the banks National or Private Entity vying to woo the clients providing max. benefits in a short stint, all are trying to play with customer's patience and how fast they can serve the customer hassle-free, seamless, customized service with value-added features.

Recently AXIS BANK is placing advertisement on digital & print Media on improved & caring customer service that both the lady customers approached the Bank Manager for their -start-up venture loan, during their close parley on their venture suddenly phone call comes on Manager's mobile but Manager did not pay heed to call bur continued the discussion envisages the customer priority and focus and magnitude of seriousness on customer dealings.

DBS bank pioneer in DIGI-BANK in south East Asia expanding it's operation from corporate banking to Retail Banking focussing on Digital-based payment & other banking activities through the Netbanking dawning the new era of Digital banking. Right from deposits, bill payment, investment, managing finance.

BANKING THROUGH APPS - The buzz word of DBS Banking squeezed the entire banking into the Smartphone thus integrated the automation and customer orientation to a new height through STP ( Straight Through Process )with No manual intervention thus reduces the manual timing of banking through Digital platform. A well-composed system with performance-driven agile team through IPA (IntelligentProcess Automation ) helps the customer's journey in the banking process to reduce the TAT and mitigate the Human error.