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‘Watch What Happens After'
ADWEEK
|September 25, 2017
BRAVO AND 360i TAKE THE NETWORK’S LATE-NIGHT SHOW TO SOCIAL MEDIA.
With its giddy mix of gossip, cocktails and celebrity guests ranging from Oscar winners to Real Housewives, Bravo’s Watch What Happens Live With Andy Cohen has amassed an ultra-dedicated fan base since launching in 2009. So when the network decided it was time to grow the show’s already robust viewer engagement, it brought in agency 360i to create a next-level strategy.
To celebrate its singular status as the “only live show in late night,” explained Bravo evp of marketing Ellen Stone, 360i came up with a plan to live stream WWHL’s nightly after-show (which usually airs on BravoTV.com) on a different social platform—Reddit, Snapchat, Twitter, Instagram and Facebook— each night for a week in May.
This story is from the September 25, 2017 edition of ADWEEK.
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