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Scott Goodson
ADWEEK
|December 12, 2016
THE STRAWBERRYFROG FOUNDER TALKS ‘CULTURAL MOVEMENTS’ AND WHAT BRANDS CAN LEARN FROM TRUMP’S STRATEGY.
StrawberryFrog made its first broadcast Super Bowl spot for SunTrust last year. What was your big take-away?
The key point for me was that it’s [both] a platform and an event. We live in an age of perpetual distraction, so whatever you come up with has to be bigger than a commercial.
Do you think election fatigue will carry over into the ads we see during Super Bowl LI?
Absolutely. Lots of Americans were frustrated by the election. … They want brands to make them feel good about themselves, empowered and confident.
What is a “cultural movement,” and how does Trump’s surprise victory relate?
This story is from the December 12, 2016 edition of ADWEEK.
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