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Ruth Gaviria
ADWEEK
|December 05, 2016
Entercom’s brand architect moves seamlessly from tv to radio.
Why the move from Univision to Entercom?
Entercom and Univision are similar in that each is the best kept secret in its industry. My role at Univision was to relaunch the brand and have it be recognized for the audience it can deliver and for its opportunity to compete with the English language broadcast networks. I had a great run at Univision, and I love that company. Entercom is the fourth-largest and best performing radio broadcaster in the country. I want more people to be aware of that. Similar to Univision, my job here is to be a brand architect, and to make sure that Entercom receives the recognition it deserves.
You are the first chief marketing officer for the company. What are some of your responsibilities and expectations for this role?
This story is from the December 05, 2016 edition of ADWEEK.
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