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THE FINAL ELEMENT

Overdrive

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May 2020

WITH ALL THE CLASSIC ELEMENTS OF A BEST-SELLER, WE LOOK INTO THE SPECIAL ALCHEMY OF THE ALL-NEW HYUNDAI CRETA

THE FINAL ELEMENT

It’s the oldest of sciences, and for thousands of years, the best available. The concept that everything in life comes from four elements. Earth, water, air and fire, the classical elements that were the basis of science, and the very building blocks of the universe. They are the forces of nature, on which all life depends, and stems from. Pure as the elements are, they’re never found in their base state on earth, instead everything is made up of a combination of earth, water, air and fire, even corresponding now to the states of matter, solids, liquids, gasses and plasma. And as the theory goes, getting the mix of these elements right is alchemy, the magical art of creation. And so it is with the all-new Hyundai Creta, which is set to continue the best-selling magic of the first generation Creta. With over 6.6 lakh units of the Creta sold worldwide since its launch in 2015, it’s but natural to explore the alchemy of the all-new model.

Earth

Full of a staggering variety of rocks and minerals, and as old as time itself, at least in our perception, the Earth is the very support of life. Rich in oxygen and silicon, which when combined to form silica and addressed with fire, gives us glass. Not to mention the abundance of mineral ores, from which steel is procured. The same glass and steel that form the basis of the all-new Creta. It boasts of a rigid structure, made of different grades of strength of steel, used in different parts of the chassis and body to give the strongest, safest structure imaginable.

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