Is Maruti Suzuki's Funky New Hatchback A Millennial Wagon?

- Rahul Richard 

The “Millennials”, as they like to call themselves, are a tough crowd to impress. I would know because, as much as I hate the term “Millennials”, I’m one of them. In a time when things go out of style as quickly as they come into style, we’ve always been keen on being up to date with everything in the market. If it’s not the latest iPhone or the newest Android device, then it might as well be from the Stone Age. And if we like what we see, we are willing to spend a fair amount of money to have it.

The same philosophy applies when it comes to picking a car -- it has to be as up to date as the latest iPhone, it should look fresher than a freshly baked bun, and it should be as practical as a middle-class Indian. So when Maruti Suzuki brought the Ignis name back from almost a decade ago and said it was for the “Millennials”, it had better have known what they were talking about it!

DESIGN

Funky. That’s the word I’d use to describe the Ignis’ design. Fresh, but also very funky. And funky is good! It sticks out of the hoard of conventional (cough boring cough) hatchbacks. I’m glad Suzuki’s design approach, unlike most other manufacturers, isn’t to make every car in the stable look like one another. It’s really working in its favour.