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Mahindra Truck - NHP Joint Launch Of Road Safety Campaign
MOTORINDIA
|September 2016
The Mahindra Truck and Bus Division and the Natural Habitat Preservation (NHP) Centre have jointly announced that they will support the Ministry of Road Transport & Highways (MoRTH) in its ambitious road safety program through a national awareness campaign #HaveaSafeJourney (#HASJ). Started on August 15, the campaign will last till October 15.
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Under the aegis of the #HASJ campaign, there will be a contest for the best 30 short stories related to road safety issues, which will later be brought out in the form of a book early next year. #HASJ stems out of the firm belief that literature can serve as an effective medium to connect and engage with people, particularly amongst the younger generation, for promoting awareness. Writing stories about negligence and casual approach to the road safety norms can strike a chord with almost everyone. This will be the world’s first collection of short stories on road safety issues.
This story is from the September 2016 edition of MOTORINDIA.
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