Automechanika Frankfurt Launches First Customer Programme

Automechanika Frankfurt, the world’s leading trade fair for the automotive service indus-try, is taking place for the 25th time this year, and for the first time alongside REIFEN – Messe Frankfurt has decided to mark the occasion by launching a customer programme for the event. This year, visitors from tyre retailers and workshops will be able to look forward to lots of additional offers and services. Trade visitors can also take advantage of an extensive supporting programme focused on tyre services and repair.

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The tyre industry is undergoing radical changes. Growing numbers of tyre retailers are offering automotive services, even as car dealers expand their range of tyres. In this situation, from September 11 to 15, 2018 the new trade fair duo Automechanika and REIFEN will be offering tremendous synergies for visitors from workshops, industry and retail.

Olaf Mußhoff, Director of Automechanika Frankfurt, said: “We are investing in tyres and tyre services because it is a field that belongs in Frankfurt. With this insider programme, we are inviting tyre dealers to come and experience Automechanika and its unrivalled product range live and in person. For our workshop professionals, this customer programme is a form of thank-you for nearly 50 years of loyalty. We are pleased to celebrate the trade fair’s 25th occurrence together.”