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Project Ascension
Four Wheeler
|June 2017
A 2017 Super Duty that went from the trail to the 2016 SEMA Show.
THESE DAYS THE AUTOMOTIVE AFTERMARKET IS CHOCKED FULL OF accessories; some improve vehicle performance and capability, while others focus on comfort and aesthetics. Judging by the expansive Specialty Equipment Market Association (SEMA) Show in recent years it’s safe to say the automotive aftermarket is alive and well and the recession is long gone. As soon as the OEs roll out new models, the aftermarket companies race to design, test, and release new products to meet consumer demand. From lift kits and bumpers, to floor mats and engine upgrades, there’s no shortage of options to customize most late-model vehicles. An example is the all-new ’17 Ford Super Duty. We anticipated it would be the hot new truck at the 2016 SEMA Show, and it was.
This story is from the June 2017 edition of Four Wheeler.
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