Euro 5 BharatBenz

To mark five years of its journey,Daimler India Commercial Vehicles has introduced a Euro5 truck in India.

- Bhushan Mhapralkar

Daimler India Commercial Vehicles (DICV) has introduced d a Euro5 ready truck in the medium-duty duty range of trucks it sells. Offering 14 truck models in the 9- to 49-segments, and under the medium-duty truck (MDT) and heavy-duty truck (HDT) nomenclature, the company is starting second shift at its Chennai plant to address the rise in demand for its trucks. Experiencing a positive uptake in the Indian market after the migration to BSIV emission norms, the company has sold over 50,000 trucks in its five years in India. Announcing a dedicated truck brand Bharat Benz for India in 2011, DICV bridged the 10,000 units sales mark in 2014. Unveiling the first Bharat Benz truck at Delhi in early 2012, and following up with an introduction of HDT truck at Mumbai the same year, DICV is looking at expanding its reach to 40 export markets by the end of this year over the current count of 38 markets. Beginning exports in 2013, and to the left-hand drive markets in 2014, DICV, in the domestic market has come be the number-three player in the HDT space. Speaking at a ceremony to celebrate five years of DICV in India, Marc Llistosella, Head of Daimler Trucks Asia, expressed that they have been changing the game in India. He drew attention to the Fuso eCanter his company has introduced in New York. The electric truck will complement the UPS fleet for last mile delivery in an urban environment.