Meeting Customer Expectations

The Automotive Research Association of India (ARAI) rose to the challenges to meet customer expectations in unprecedented times. Ashish Bhatia highlights the efforts made.

- Ashish Bhatia

A pandemic and a new chief ! Despite changes in the dynamics of business, as usual, the Automotive Research Association of India (ARAI) rose to the occasion to meet customer expectations in challenging times. In keeping with the role of the catalyst, according to Dr Reji Mathai, Director, ARAI continues to facilitate collaborative innovation within the ecosystem for cost-effective and indigenous technology development. “One such initiative is identifying key components which are currently being imported and indigenising them,” he exclaimed. In his first exclusive interaction as the new chief, Dr Mathai cited how framing regulatory norms, taking into consideration all the stakeholders has proved to be an enabler in providing a level playing field to all. At ARAI, the focus is on framing a future technology roadmap and prioritising safety aspects.

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