SONY UNVEILS AFFORDABLE NEW OPTION FOR VLOGGERS

The ZV-E10 is a video-focused entry-level addtion to the A6000 range

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Sony has announced the ZV-E10, which is essentially a vlogger-friendly addition to the Sony A6000 line that offers an affordable new entry point.

Price-wise, the ZV-E10 comes in just below the base level Sony A6100 – but with a heavy focus on vloggers and content creators rather than all-around stills/video photography.

There are many technical similarities between the new camera and the existing A6000 series models, although this is a very different design physically. It’s the same principle Sony used when designing the rather good ZV-1 compact camera to set alongside the RX100 range – a cheaper blogging-focused model rather than a pricey all-rounder.

Sony is aiming the ZV-E10 at ‘daily vloggers’, ‘travel addicts’ and ‘beginner YouTubers’, though its appeal is likely to be wider still. Sony is positioning it between the smaller ZV-1 compact vlogging camera and the entry-level A6100 model in its current APS-C mirrorless camera lineup.

There are a handful of key differences between the new ZV-E10and the existing A6100, starting with the construction: the size, shape, and layout of the body are much the same, but the ZV-E10 is slightly narrower than the A6000-series cameras and feels more plasticky – although there’s nothing wrong with that if the price is right.